THE IMPACT OF DRESSING ROOM LIGHTING DIRECTIONS ON CONSUMER Essay

THE IMPACT OF DRESSING ROOM LIGHTING DIRECTIONS ON CONSUMER - Essay Example It is the dressing room where the consumer decides to purchase and not to acquire the clothing items. The retailer should realize the dressing room importance and this would help in increasing the sales. A lot of research works have been made in the last few years regarding the dressing room lighting. All the researches have given importance how the dress room lighting influences the consumer’s emotional states and personal evaluations. Many researchers believe that the buying decision at the clothing store depends upon the impression carried by the consumer at the dressing room. If the dressing room scenario is not good, it may negatively affects the shopping experience and results in a lost sale. If the store environment is not proper, it may affect the consumer mode on shopping. If there is good atmosphere, it motivates the shopper to do shopping. As a result, lightening of the store and the dressing room in the clothing store have a great role to play in the clothing busin ess.A Review of LiteratureTill today many studies have been made about the lighting of the main show room, however, fewer studies have been made about the lighting of the dressing room. Researchers have found that when lighting is used as a stimulus, it enhances product evaluation as well as the stores atmospheric conditions.(Obermiller & Bitner, 1984: Areni & Kim, 1994; Donovan & Rossiter, 1982; Donovan, et.al., 1994; Park & Farr, 2007; Summers & Hebert, 2001). This also creates a forgetable shopping experience for the consumer (Hegde, 2000) , though the effects of lighting on the main sales floor have been studied in some depth, nothing is known about how dressing room lighting influences the experience of the consumer. Mang, 2008 and Underhiil,1999 reveals that the clothing store dressing rooms are where consumers try on clothes and make their final evaluations and it is one of the most critical aspects of the sales

How religios and cultural values influence polio immunization uptake Literature review

How religios and cultural values influence polio immunization uptake in Northern Nigeria - Literature review Example However, it is noteworthy in this context that immunization has already been able to eliminate various regions throughout the globe, except in three particular countries, i.e. Pakistan, Afghanistan and Nigeria, which perhaps, might have been owing to the issues associated with religious as well as cultural values (Plotkin, 2011). Owing to its success and efficiency in mitigating risks of various controllable diseases, the importance of immunization has emerged as quite prominent in the recent phenomenon. Notably, it is often credited by medical practitioners to be directly related with the promotion of health and wellbeing of the people, which has in turn enhanced its efficiency and importance to a vast magnitude (Onyebuchi, 2013). Importance and positive effects of immunization is very much apparent in the region of Northern Nigeria. However, recent reports have revealed about the reluctance of people in Northern Nigeria to immunize their children with polio vaccination, principally owing to their religious and cultural orthodoxy (Otieno, 2013; Oshinsky, 2005). Contextually, as per the study of Otieno (2013), there is a degree of religious fear persisting amid the people in Nigeria to immunize their children and protect them from polio. Though the people belonging to the region of Northern Nigeria have made several deliberate efforts towards combating the disease, little positive results have been obtained. Consequently, conducting the process of polio immunization at an extensive rate in Northern Nigeria has been quite challenging for the concerned authorities owing to the fact that most of the people in this part of the world are gypsies and are thus, used to move from one place to other without having any fixed address. This makes it even more challenging for the practitioners to continually monitor the developments of these people and ensure that the immunization process is undertaken